Revival of White Revolution: Digitalization in Diary Management


The renaissance of the 1980s White Revolution has come in a digital form to boom the Dairy and Agriculture Industry in India, holding immense importance for being a single source of income for families for ages. According to government statistics, the Dairy Industry and Agriculture have contributed 4% to India’s GDP’.

Also, cows have been a vital cradle of nourishment and subsistence for many Indians. They embrace a special place in the history of Indian culture. Cows here are not only considered crucial to the process but are also worshipped by various communities. As per records, the number of cows in the country is multi-folded by 18%. This trend took a feathering rise in the dairy business of the 21st century. Many startups grew immensely after Amul, Mother dairy and Prayag, namely; Happy Cow, Country Delight, Good Cow Company, Shudh Farms, and Satvik. These businesses are even intensifying their reach across regions to flourish in every nook of society.

The Government of India seeing the upsurge shook hands with certain start-ups and dairy tech providers who have designed a sustainable method to execute a proper production and delivery of milk throughout India. Many have built applications to track the entire process of milking. It involves keeping a close vigilance of the health of livestock, their hygiene/place of stay, milk produced – its quality & quantity, etc.

Due to the many cases of milk adulteration faced in the past many years, the Government has vigorously inclined themselves towards a systematic procedure of dairy management. They want to ensure a vital framework for one and all which involves dairy farming business to yield the milk, considering the working environment and implementing methods of organic dairy farming. This allows improvement in animal husbandry and for farmer’s welfare, resolving snags in the process and its management. The ‘Kamdhenu Aayog’ scheme initiated by the govt. is, therefore, lifting milk farming by announcing 60% of initial investment to those commercializing the cow products.

Dairy Schemes by the Government in Interest of the Nation

The Ministry of Fisheries, Animal Husbandry & Dairying, of India has laid down a few more schemes to route the concept of Dairying in the interest of people’s welfare. In the National Program for Dairy Development (NPDD) by outlining a budgetary provision of Rs.1800 Crore, the Government focuses on creating/strengthening of infrastructure for the production of quality milk, procurement, processing and marketing of milk & milk products by the State Implementing Agency (SIA).

According to The National Dairy Plan-I the total cost of Rs.2242 Crore is assisted to increase the productivity of milch animals and increase milk production, meeting the rapidly growing demand for milk and helping to provide rural milk producers with greater access to the organized milk processing sector.

Supporting Dairy Cooperatives and Farmer Producer Organizations engaged in dairy activities a corpus fund of Rs. 300 Crore is sanctioned to offer stable market access to farmers by allowing timely payments and remuneration to them even during the flush season.

From bringing in the wearables for livestock to monitoring their calving period via drones, digital technology with the help of IoT is seen mushrooming the basic income for dairy farmers. Marching towards ‘Digital India’ the online grocery market in the country is expected to grow at a compounded annual growth rate of 62% between2016-2022, and many dairy tech platforms are also looking to cash in on this growing market. To accelerate Dairy Development, Dairy Processing and Infrastructure Development Fund (DIDF) the scheme is aimed to benefit 95 lakh milk producers in 50000 villages. Besides, it will create employment directly or indirectly for skilled, semi-skilled and unskilled workers with financial assistance of Rs. 10,881 Crore.

The Unbreakable Chain of Digital Milking

It’s a new origin of the dairy tech business helping many farmers to source milk without the tension of middlemen. Everything is well-knitted, leveraging a robust platform to track the entire system from milk procurement, collection center, chilling center, cold chain, to its delivery in the retail market. The objective of the Dairy Entrepreneurship Development Scheme (DEDS) is inclined to provide self-employment opportunities and promote entrepreneurship in the dairy sector, especially in rural areas implementing a budget of FY 2019-20 is Rs. 325.00 Crore.

FreshToHome supply chain and delivery startup, Gurugram-based Milkbasket which has turned into a fully grown grocery store set some examples of ushering development of an unbreakable chain of milk business in the country. Many regions are contributing their share in the advancement of it. Last year, BigBasket acquired milk delivery startups RainCan and Morning Cart and built a separate app known as BB Instant for milk and other daily deliveries. The application was designed to eliminate the hassle of traditional offline and online grocery shopping.

Everyone is implementing their minds to make dairy a better platform for generating income in India. The core objective of the government is only to compile all the advantageous businesses from the market and create a unified platform for everyone.

Today, dairy tech businesses fall into the larger ecosystem of livestock agriculture and this is one fundamental sector in the Indian economy as it ties the knot with India’s traditional economy and new day digital approach. With more companies exploring the industry, farmers can see the direct benefits of the technology and its role in grooming dairy businesses.

Ushering Role of Technology in Dairy Management System

Digital technology is respecting the ethos of livestock & cows and witnesses an increased consumption of milk and milk-products amongst their countrymen. To promote modern dairy farming for the production of clean milk, the government is coming in a tie-up with various digital technology companies to further improve the sphere of dairy management solutions.

The government main objective is to encourage online data availability, real-time monitoring of milk produced, pilferage and temper alert during symptoms of adulteration found, actual temperature control and whatnot. And all of this can only be attained by designing a dairy management system to let people avail of simple facilities of the interface.

It will work as a medium of interaction between the farmers, middlemen involved, stakeholders, technology creators, and the ministry. Hence, a structural change in an unorganized sector is expected to be achieved by combining traditional and technical methods.

Author: Saurav Bhaik, CEO and Co-founder, Tagbin